2018 - 2019 College Catalog by ​Moorpark College

More catalogs by ​Moorpark College | 2018 - 2019 College Catalog | 327 pages | 2019-11-20

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Page 134 of 2018 - 2019 College Catalog

bus m37 – marketing 3 units prerequisites none recommended prep bus m30 or engl m02 class hours 3 lecture introduces basic concepts and practices of modern marketing includes an overview of marketing strategic planning the marketing environment market research consumer behavior target marketing product price distribution and promotion and global marketing applies to associate degree transfer credit csu bus m39 – business communication 3 units prerequisites engl m01a or engl m01ah class hours 3 lecture c-id bus 115 applies the principles of ethical and effective communication to the creation of letters memos emails and written and oral reports for a variety of business situations emphasizes planning organizing composing and revising business documents using word processing software for written documents and presentation-graphics software to create and deliver professional-level oral reports applies to associate degree transfer credit csu bus m40 – international business 3 units prerequisites none recommended prep bus m30 engl m02 and math m01 class hours 3 lecture examines how political economic and cultural differences affect global business activities covers issues related to economic theories government policies foreign exchange and monetary systems and their impact on the strategy and structure of international business focuses on the managerial implications of production human resources research and development marketing accounting and financing in a global environment applies to associate degree transfer credit csu bus m41 – principles of retailing 3 units prerequisites none recommended prep bus m30 engl m02 and math m01 class hours 3 lecture examines nature and scope of retailing methods of merchandising and attributes of successful retail firms covers strategy multichannel retailing site locations pricing and floor design and layout focuses on issues related to careers in retailing store management promotional strategies organizational structure and customer service applies to associate degree transfer credit csu bus m80 – internship in business 1 to 4 units prerequisites completion of or concurrent enrollment in one course in the discipline and instructor approval class hours hours as arranged provides on-the-job learning to develop effective work habits attitudes and career awareness in paid or unpaid internships that are related to the discipline involves the development and documentation of learning objectives and the completion of an internship paper presentation or project includes both workplace supervisor and faculty adviser feedback and/or written evaluations to take this course contact the career transfer center requires orientation sessions students receive one unit of credit for each 60 hours unpaid or 75 hours paid work may enroll in up to 4 units a semester with a maximum of 16 total hours of any type of work experience applies to associate degree transfer credit csu 132 bus m140 – business information systems 3 units prerequisites none recommended prep engl m02 class hours 3 lecture c-id bus 140 examines information systems and their role in business focuses on information systems database management systems networking e-commerce ethics and security computer systems hardware and software components emphasizes application of these concepts and methods through hands-on projects developing computer-based solutions to business problems course credit limitation cis m16 and bus m140 combined one course applies to associate degree transfer credit csu uc hospitality courses hosp m100 – introduction to hospitality 3 units prerequisites none recommended prep engl m02 class hours 3 lecture c-id hosp 100 provides an overview of structure and financial performances of hospitality industry food and lodging resorts tourism enterprises attractions and related operations provides an introduction to customer service cultural economic trends and career opportunities in the hospitality industry applies to associate degree transfer credit csu hosp m120 – hospitality cost control 3 units prerequisites none recommended prep engl m02 class hours 3 lecture c-id hosp 120 provides an overview of the analysis and management of food beverage labor and other costs within a hospitality operation emphasizes problem solving and application of cost control techniques to maximize profits while managing expenses focuses on establishing standards cost-volume-profit analysis forecasting purchasing and storage controls menu costing and pricing theft prevention and labor control applies to associate degree transfer credit csu hosp m130 – introduction to food and beverage management 3 units prerequisites none recommended prep engl m02 class hours 3 lecture explores and develops techniques and procedures of management as they relate to commercial and institutional food and beverage facilities studies functions of management marketing menu development effective cost controls in purchasing labor and service techniques applies to associate degree transfer credit csu hosp m140 – introduction to hotel management 3 units prerequisites none recommended prep engl m02 class hours 3 lecture c-id hosp 140 provides an introduction to the operations and components of a hotel-resort facility focuses on front office housekeeping food and beverage sales and marketing accounting property maintenance human/resource management and information systems applies to associate degree transfer credit csu moorpark college announcement of courses 2018-2019