Academic Catalog 2017-2018 by American University in Bulgaria

More catalogs by American University in Bulgaria | Academic Catalog 2017-2018 | 103 pages | 2018-02-28


Page 84 of Academic Catalog 2017-2018

jmc 321 digital photojournalism the course explores the use of photography in journalism and multimedia storytelling students use the digital still camera as a journalistic tool exploring a variety of techniques to photograph and prepare images for use across media emphasis is on effective communication through single photographs as well as through photo stories and picture packages the course includes discussions on copyright licensing and ethics in the profession students prepare photographs for print design layouts and produce slide shows for online viewing writing in the form of captions stories/articles and audio provide context for the photographs they produce prerequisites jmc 141 and jmc 150 cr 3 6 ects cr offered every fall jmc 333 television news reporting building on the basic video journalism introduced in jmc 233 this course focuses on the more traditional broadcast television approach to news reporting students study the evolution of tv news and learn the techniques of field and live tv reporting the emphasis is on reporting—getting the story—for television advanced production techniques in the field and in the editing room working quickly but carefully to demanding deadlines and building strong presentation skills prerequisite jmc 233 cr 3 6 ects cr offered every spring jmc 345 specialized writing journalism s banquet of reporting specialties—from business the arts and science to sports travel and fashion—is at the center of this advanced reporting and writing course students read and discuss excellent examples of work within the specialties and report and write their own stories the course emphasizes ethical professional standards and behavior within the specialties wic prerequisites jmc 150 and jmc 250 cr 4 8 ects cr offered every fall jmc 356 media law and ethics this course examines the regulation and protection of the media in democracies and the making of ethical choices by professionals in a free legal environment the legal focus is on laws and principles developed by u.s courts and the european court of human rights to promote vigorous scrutiny of government and the free flow of information and of diverse opinions while protecting individual rights and such social interests as public order the ethical focus is on classical and modern models of thinking that help editors and other professionals make ethically justifiable decisions about the conflicts of principles that confront them daily gen ed moral and philosophical reasoning prerequisite sophomore standing cr 3 6 ects cr offered every semester jmc 363 history of documentary film this course reveals how documentaries have influenced persuaded and entertained us topics may include the definitions and purposes of documentary filmmaking the evolution of the genre and the variety of approaches adopted by non-fiction filmmakers movements discussed may include primitive cinema poetic documentaries government propaganda films holocaust documentaries cinema verite observational cinema social documentary and balkan documentaries classes may discuss the ethical and practical considerations that arise in documentary production prerequisite junior standing cr 3 6 ets cr offered irregularly jmc 370 public relations fundamentals this course is designed to familiarize students with the basic concepts and principles of public relations it serves as the foundation for other courses in public relations and explores public relations definitions history theories principles management practices case studies and career possibilities this course counts for elective credit in the business major cr 3 6 ects cr prerequisites declared jmc or bus major or imc minor and junior standing offered every semester jmc 389 advertising fundamentals this introductory course seeks to give students insight into the fundamentals of all areas of advertising and a clear understanding of the effect of advertising students review and discuss examples of international print and television advertisements do team exercises on the various aspects of the advertising process and complete individual and group assignments prerequisites declared jmc or bus major or imc minor and junior standing cr 3 6 ects cr offered every fall jmc 411 design and layout the course builds on the concepts learned in jmc 200 and advances design and layout skills through the use of typography graphics photography and page layout emphasis is on the presentation of information in newspapers magazines and the world wide web as well as other communication media prerequisite jmc 200 cr 3 6 ects cr offered every semester jmc 425 advanced communications design this course is designed to further develop graphic design skills through a variety of projects ranging from exercises in creative typography to posters invitations product packaging brochures and small book design to complement their conceptual efforts students learn advanced software techniques and study awardwinning examples by some of today s most celebrated designers topical readings and discussions provide further inspiration and stimulus for creative solutions to visual problems coursework culminates in a formal portfolio presentation prerequisites jmc 200 and jmc 411 cr 3 6 ects cr offered every spring jmc 435 magazine journalism magazine-length journalism whether print television radio or online is the focus of this advanced reporting and writing course through assignments requiring extensive in-depth reporting students learn to find gather manage,