Page 90 of Antelope Valley College 1995-1996 Catalog by Antelope Valley Community College Lancaster California

88 Business Marketing Courses MKTG 50 *PRINCIPLES OF MARKETING 3 units 3 hours weekly Advisory: Eligibility for College Level Reading and ENGL 50BR4. A study of business activities required to plan, price, promote, and distribute a product or service to present or potential customers within the current legal, competitive, and socioeconomic environment. (CSU, AVC) MKTG 54 *INTRODUCTION TO ADVERTISING 3 units 3 hours weekly Advisory: Completion of MKTG 50 and Eligibility for College Level Reading and ENGL 50BR4. The study of advertising and how it relates to the success and failure of products and services in our consumer-based economy. Integration of the consumer, entrepreneur and corporation will be stressed in regards to advertising and its effect. (CSU, AVC) MKTG 56 *SALESMANSHIP 3 units 3 hours weekly Advisory: Completion of MKTG 50 and Eligibility for College Level Reading and ENGL 50BR4. The study of selling as a creative and persuasive process needed by marketers, business students and practitioners. The student will understand and appreciate the importance of the techniques of sales to all facets of business. (CSU, AVC) MKTG 58 *FUNDAMENTALS OF RETAILING 3 units 3 hours weekly Advisory: Cornpletion of MKTG 50 and Eligibility for College Level Reading and ENGL 50BR4. Students will acquire and improve their skills, knowledge, and understanding of retailing through analysis, case study and field experience. (CSU, AVC) MKTG 80 *MARKETING SEMINARS Short courses of varying duration on specialized topics of Marketing. (AVC)

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