Page 138 of Arizona Western College 2006-2007 Catalog by Arizona Western College

127 BDC 110 Radio Studio Operations 1 3 cr, 1 lec, 4 lab In a radio-studio training situation the methods and techniques of the operation of such radio broadcasting equipment as microphones, audio control consoles, audio-type cartridge machines, and audio tape standard recorders are studied and practiced. BDC 120 Announcing and Performance 1 3 cr, 3 lec A study of the problems the radio announcer-performer faces. Includes analysis, interpretation, and communication of a variety of types of announcing and performance areas. Develops students speech, personality, and character as an announcer-performer. BDC 130 Radio Studio Operations 2 3 cr, 1 lec, 4 lab A continuation of BDC 110. In a radiostudio training situation, the student is introduced to the use of supplied ingredients, as well as new ideas, for a proposed message or program and the preparation of the final message or program in the most effective and acceptable manner possible. BDC 140 Announcing and Performance 2 3 cr, 2 lec, 3 lab Continuation of BDC 120. Enables students to improve talent and ability in advanced announcing and performance activities such as pre-recorded announcements, features, in-depth news announcing, and other specialized broadcast experiences. Two class meetings each week and six hours of laboratory work each week on an individual basis. BDC 150 Broadcast Practices 3 cr, 3 lec Presented in three parts. One part covers current affairs in the state, nation, and world, information useful to the broadcaster in presenting news reports. Another part covers broadcast speech practices such as projection, articulation, and phonetics. Another part deals with technical operational practices such as audio feeds, audio tape, meter readings, microphone usage, and FCC inspections. To pass this course, the student must maintain a passing grade in each part. BDC 200 Broadcast Advertising 3 cr, 3 lec Explores in detail the different components within the field of radio and television broadcast advertising: the objectives, strategies, market research, media planning; creative planning, evaluation of commercial production, audience research, network, and local spot sales, as well as truth in advertising. BDC 210 Broadcast Writing 3 cr, 3 lec Writing news and commercials for broadcast. Developing a professional attitude toward broadcast journalism, emphasizing legal and ethical limits. Experience in planning and writing to sell an idea, service, or product. BDC 215 Audio Production 3 cr, 2 lec, 2 lab This course provides students with practical hands-on experience in the use of the audio production equipment that is used in radio and television studios. This course will prepare students in the theory and practice of the interconnection of production in audio, video, and multimedia technologies. PRE: BDC 110 or TVP 125 BDC 220 Radio Studio Operations 3 3 cr, 1 lec, 4 lab A continuation of BDC 130. In a radiostudio training situation, the concern is for the preparation and execution of the program operational log, emphasizing the need for advanced planning as well as the necessity for instant decisions regarding the broadcasting of various designated programs and messages. Acquaints the student with the importance of mentally preparing a future broadcast plan while executing a prior broadcast plan. BDC 230 Management and Sales 3 cr, 3 lec Acquaints the student with the problems of managing a radio station, indicating the social and economic responsibilities of radio broadcasting operation. Emphasis is on the management of a radio station and origination and implementation of a successful sales program. Students learn the laws and regulations governing broadcasting, and are provided with a working knowledge of the relationship of governing agencies, such as Congress, committees, courts, and the FCC. BDC 240 Radio Studio Operations 4 3 cr, 1 lec, 4 lab A continuation of BDC 220. On-location training in the use of portable broadcasting and recording equipment and in originating and recording interviews, special events, and special programs at locations other than the studios of the radio station. On-thejob training in remote location broadcasting is basic to the course.

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