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key dates october 8th 1996 christian and his mother simone bédat found the bedat c° firm basel 1997 they present their first collections at the basel show n°3 n°7 ref 304 and ref 314 are an immediate success and are still the best-selling models to this day 1998 december 8th 2000 bedat c° are sold in switzerland and in the united states gucci group acquires 85 of bedat c° and incorporates the company within gucci group watches it is now 100 owned by the gucci group 2001 2002 2003 2004 2006 2007 opening of the japanese market opening of hong kong and spain launch of the n°1 collection launch ...

christian bédat christian bédat was born on july 21 st 1964 after graduating from the h.e.c business school in lausanne in 1987 he left for hong kong to work for eco swiss china time heading the production of benetton watches by bulova he stayed there two years in 1990 he joined raymond weil in geneva the company founded in 1975 by mr raymond weil and his mother simone bédat until july 1996 he worked in the purchasing production and sales departments and gradually took charge the founders simone bédat born in 1931 in lugnez near porrentruy simone bédat began an apprenticeship at the lang sa watch-case ...

why are the bedat c° watches called by numbers when bedat c° was launched in 1997 christian bédat devised a global brand concept based on the strong values of differentiation timelessness elegance and sophistication the names of the collections were an integral part of this approach and were chosen to reinforce these values each number corresponds to a philosophy or a specific aesthetic appearance differentiation within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand that is why the four bedat c° collections carry numbers representing a unique ...

collection the number three symbolizes perfection totality many religions use ternary symbolism the holy trinity the wise men and jesus resurrection three days after his death are just a few of the thousands of examples in the bible the three gems ref 334 this is the model featuring the purest lines it is easily identifiable by its double bezel and its integrated crown its uncluttered design gives it an ultra-contemporary style while preserving the classic spirit of the n°3 collection date of creation 1997 form tonneau or barrel shape waisted at 6 and 12 o clock characteristics gold or steel ...