Page 6 of Corporate Brochure by Bedat & Co

why are the bedat c° watches called by numbers when bedat c° was launched in 1997 christian bédat devised a global brand concept based on the strong values of differentiation timelessness elegance and sophistication the names of the collections were an integral part of this approach and were chosen to reinforce these values each number corresponds to a philosophy or a specific aesthetic appearance differentiation within the watchmaking world watch names are rarely consistent with the timepiece itself or with the brand that is why the four bedat c° collections carry numbers representing a unique phenomenon within the watch business this naming principle gives the watch lines a definite form of cohesion in addition numbers offer many other advantages in that they are easy to memorize universal and pronounceable in all languages moreover they embody powerful symbolism for example the figure eight which is both the bedat c° logo and the name of the collection of round watches is the symbol of infinity it is often represented by an hourglass the logo the the bedat c° logo represents a figure eight this is also the watch company s maker s mark it was registered on february 10 th 1997 at the precious metals control central bureau each part carries this mark thereby guaranteeing its swiss origin the figure eight is a universal symbol of perfection and infinity it is the number of cosmic equilibrium meaning the order of the universe the harmony between the earthly kingdom and the heavenly kingdom it is often used to depict the hourglass a sign of the passing of time within the chinese culture the meaning of the figure eight goes well beyond that of universal order since it is a lucky number symbolizing prosperity in cantonese eight is pronounced fa exactly the same pronunciation as a character meaning to get rich it is found in many cultural signs such as the eight ministers of the chinese empire the eight cardinal points the eight cosmic mountains etc the figure eight is also found in the bible in buddhism and in hinduism the following are just a few examples among hundreds of others · · jesus was circumcised eight days after his birth the eight steps of the stairway leading to the outer courtyard of the temple · the eight creative words of the verb spoken in six days genesis · eight is the number of chakras seven linked to the physical body as well as the chakra of the soul · buddhists have eight symbols of longevity including the infinite knot with no beginning and no-end · to free oneself from desire and from the cycle of reincarnations buddha taught a noble eight-fold path enabling one to reach nirvana · · · the lotus flower is symbolically represented with eight petals yoga comprises eight stages the eighth being that of ecstasy vishnu has eight arms timelessness the numbers do not follow on from each other and are not associated with any particular chronological order the first bedat c° collection is thus not called n°1 which was created well after n°3 and n°7 at bedat c° numbers are timeless it is impossible to say whether a watch is more recent than another not only because of their style but also because of their name finally in mathematics the symbol of infinity is represented by an 8 lying on its side 10 11 .

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