Catalog: Boston College 2003-2004 Catalog | |
| examination of ones role as worker, consumer, family member, and citizen is ... | |
| : MK 148 Service Marketing MK 152 Consumer Behavior MK 154 Communication and ... | |
| , and dentists. Maria Sannella MK 152 Consumer Behavior (Spring: 3) Prerequisite: MK ... to explain, understand, and predict consumer decisions. This is achieved by ... , and reference group behavior, and (3) consumer decision processes such as cognitive ... course looks at retailing from both a consumer perspective (e.g., why does a consumer ... of strategic marketing planning and consumer behavior and then proceeds to treat ... | |
| and applications for the corporate and consumer market, including the impact of ... | |
