Page 345 of Boston College 2005-2006 University Catalog by Boston College University

in terms of customer attraction and loyalty. This course will focus on marketing tools, techniques, and strategies necessary for managing service institutions, as well as the strategic use of market information. Kathleen Seiders MK 814 Pricing Policy/Strategy (Fall: 3) Prerequisite: MK 705 or MK 721, as well as an understanding of the fundamentals of cost accounting This course explores pricing strategy and shows how pricing can be managed to achieve profitability. The course is practical and handson. It examines current pricing practices used by many companies, and shows how they lead to distortions and problems. It suggests strategic principles that lead to more profitable pricing decisions, including methods for financial analysis that focus on pricing profitability. Other topics include value-based pricing, managing price competition, segmenting markets based on price sensitivity, segmentation pricing strategies, buyer psychology of pricing, and research methods for assessing price sensitivity. Gerald Smith MK 853 Electronic Commerce (Fall/Spring: 3) Cross Listed with MD 853 See course description in Operations, Information, and Strategic Management. MK 897 Directed Readings (Fall/Spring: 3) Gerald Smith Operations, Information, and Strategic Management Faculty Walter H. Klein, Professor Emeritus; B.S., M.B.A., Ph.D., University of Pittsburgh Larry P. Ritzman, Galligan Professor Emeritus; B.S., M.B.A., University of Akron; D.B.A., Michigan State University Mary Cronin, Professor; B.A., Emmanuel College; M.L.S., Simmons College; M.A., Ph.D., Brown University James Gips, Professor; John R. and Pamela Egan Chair; S.B., Massachusetts Institute of Technology; M.S., Ph.D., Stanford University Samuel B. Graves, Professor; B.S., U.S. Air Force Academy; M.S., D.B.A., George Washington University Jeffrey L. Ringuest, Professor; B.S., Roger Williams College; M.S., Ph.D., Clemson University M. Hossein Safizadeh, Professor; B.B.A., Iran Institute of Banking; M.B.A., Ph.D., Oklahoma State University Sandra A. Waddock, Professor; B.A., Northeastern University; M.A., Boston College; M.B.A., D.B.A., Boston University Robert G. Fichman, Associate Professor; B.S.E., M.S.E., University of Michigan; Ph.D., Massachusetts Institute of Technology Joy Field, Associate Professor; M.S., M.B.A., Ph.D., University of Minnesota John Gallaugher, Associate Professor; B.A., M.B.A., Boston College; Ph.D., Syracuse University Marta Geletkanycz, Associate Professor; B.S., Pennsylvania State University; M.B.A., New York University; Ph.D., Columbia University Hassell McClellan, Associate Professor; B.A., Fisk University; M.B.A., University of Chicago; D.B.A., Harvard University David C. Murphy, Associate Professor and Chairperson; B.B.S., New Hampshire College; M.B.A., D.B.A., Indiana University C. Peter Olivieri, Associate Professor; B.S., B.A., M.B.A., Boston College; Ph.D., Columbia University Richard A. Spinello, Associate Research Professor; A.B., M.B.A., Boston College; M.A., Ph.D., Fordham University Mohan Subramaniam, Associate Professor; B.Tech., M.S., University- Baroda, India; M.B.A., Indian Institute of Management; D.B.A., Boston University Gregory Heim, Assistant Professor; A.B., University of Chicago; Ph.D., University of Minnesota Nigel P. Melville, Assistant Professor; B.S., University of California, Los Angeles; M.S., University of California, Santa Barbara; Ph.D., University of California, Irvine Robert Sroufe, Assistant Professor; B.S., Lake Superior State University; M.B.A., Ph.D., Michigan State University Paul Tallon, Assistant Professor; B.C., M.M.S., University College Dublin; Ph.D., University of California, Irvine Mei Xue, Assistant Professor; B.A., B.E., Tianjin University; M.S.E., A.M., University of Pennsylvania; Ph.D., The Wharton School, University of Pennsylvania Tieying Yu, Assistant Professor; B.S., Nankai University; M.S., Fudan University; Ph.D., Texas A M University Richard McGowan, S.J., Adjunct Associate Professor; B.S., Widener University; M.A., University of Delaware; M.Div., Th.M, Weston School of Theology; D.B.A., Boston University Larry C. Meile, Adjunct Associate Professor; B.S., M.B.A., University of Wisconsin; Ph.D., Texas Tech University Lawrence Halpern, Lecturer; B.A., Harvard University; M.B.A., Columbia University David R. McKenna, Lecturer and Director of the Honors Program; B.S., M.B.A., Boston College Contacts Department Secretary: Joyce OConnor, 617-552-0460, joyce.oconnor@bc.edu Website: http://www.bc.edu/osm/ Undergraduate Program Description The Department offers undergraduate and graduate courses in the areas of Decision Analysis, Operations Management, Information Systems, and Strategic Management. Undergraduate concentrations are offered in Operations and Technology Management and Information Systems. Concentration in Operations and Technology Management The Operations and Technology Management concentration is designed to provide students with knowledge of the current issues in the fields of operations management and information technology. Intense competition in the fast-paced global markets has made competencies in these fields the focus of attention in both manufacturing and service organizations. The concentration satisfies the need for students with indepth knowledge of issues in both disciplines. This unique concentration combines teaching of analytical methods, operations management issues, information technology, and strategic management. The curriculum recognizes the importance of environmental, ethical, and social issues. The pedagogy entails field studies, case studies, design of information systems, and analytical modeling. 342 The Boston College Catalog 2005-2006 MANAGEMENT

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