Page 340 of Boston College 2006-2007 University Catalog by Boston College University

given to the relationship between strategy and information technology (IT). IT can be used to create assets that yield sustainable advantage, as well as to liberate and leverage an organizations existing competitive assets. The Department MI 853 E-Commerce (Fall/Spring: 2 or 3) Cross Listed with MD 853, MK 853 This course provides a framework for students to analyze three important and interrelated components of the wave of electronic commerce. Analyzed first is the network and security infrastructure required for business to flourish on the web. The second part of the course will examine how Internet applications are changing business processes and the strategic issues that these changes pose for corporate managers. The third part of the course focuses on a more detailed look at key industry sectors and challenges students to develop a model for the evolution of electronic commerce within each industry. Mary Cronin Marketing Faculty Arch Woodside, Professor; B.S., M.B.A., Kent State University; Ph.D., Pennsylvania State University Victoria L. Crittenden, Associate Professor; B.A., Arkansas College; M.B.A., University of Arkansas; D.B.A., Harvard University Katherine N. Lemon, Associate Professor; B.A., Colorado College; M.B.A., Wichita State University; Ph.D., University of California, Berkeley Kathleen Seiders, Associate Professor; B.A., Hunter College; M.B.A. Babson College; Ph.D, Texas A M Gerald E. Smith, Associate Professor and Chairperson; B.A., Brandeis University; M.B.A., Harvard University; D.B.A., Boston University S. Adam Brasel, Assistant Professor; M.B.A., B.S., University of Illinois Urbana-Champaign, Ph.D., Stanford University Richard Hanna, Assistant Professor; B.S., B.A., M.S, D.B.A., Boston University Jeffrey Lewin, Assistant Professor; B.B.A., Florida State University; M.B.A., Florida Atlantic University; Ph.D., Georgia State University Elizabeth Gelfand Miller, Assistant Professor; B.A., Cornell University; M.A., Ph.D., The Wharton School, University of Pennsylvania Linda C. Salisbury, Assistant Professor; B.S., State University of New York at Albany, M.S., M.B.A., Rensselaer Polytechnic Institute, Ph.D., University of Michigan Gergana Yordanova, Assistant Professor; B.A., American University in Bulgaria, Ph.D., University of Pittsburgh Maria Sannella, Lecturer; B.A., San Jose State College; M.Ed., M.B.A., Ph.D., Boston College Cathy Waters, Lecturer; B.S., University of Vermont; M.B.A., Boston College Sandra J. Bravo, Adjunct Lecturer; B.A., University of Massachusetts- North Dartmouth; M.B.A., Babson College Patricia Clarke, Adjunct Lecturer; B.S., Boston College; M.B.A., Babson College Philip J. Preskenis, Adjunct Lecturer; B.A., Framingham State College; M.B.A., Suffolk University Contacts Department Secretary: Maureen Preskenis, 617-552-0420, maureen.preskenis@bc.edu Department Fax Number: 617-552-6677 Website: http://www.bc.edu/marketing/ Undergraduate Program Description According to the American Marketing Association, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All organizations, either explicitly or implicitly, practice marketing activities, including business, nonprofit, and government organizations. Typical career tracks are product or brand management, sales, fund-raising, marketing research, retail management, distribution management, advertising and promotion, and international marketing. The approaches used to study marketing include lectures, discussions, analytic techniques, case studies, role playing, special projects, and guest speakers. They are all interwoven within a decision-making framework so that the student is provided with a pragmatic understanding of the major tools and guides required of todays marketing manager. Concentration in Marketing Marketing Principles is a prerequisite for all other Marketing courses. Beyond the required Core course (MK 021 Marketing Principles) students must take four courses for the Marketing concentration. Of these four courses, the two required are as follows: MK 253 Marketing Research MK 256 Applied Marketing Management Marketing Research should be taken in the spring semester, junior year. Applied Marketing Management should be taken in the senior year. The two additional courses may be taken from any of the following electives: MK 148 Service Marketing MK 152 Consumer Behavior MK 153 Retail and Wholesale Distribution MK 154 Communication and Promotion MK 157 Professional Selling and Sales Management MK 158 Product Planning and Strategy MK 161 Customer Relationship Management (cross listed with MD 161) MK 168 International Marketing MK 170 Entrepreneurship: Innovation and Marketing in a New Venture MK 172 Marketing Ethics MK 252 E-Commerce (cross listed with MD 253 MI 253) MK 258 Advanced Marketing Analysis Students interested in a career in marketing often take more than the minimum four courses in order to enhance career preparation. Students are cautioned, however, against becoming too narrowly specialized. MK 299 Individual Study is offered for enrichment purposes only. It does not count toward the Marketing concentration, but does allow a student the opportunity to be creative with learning interests. A student must have agreement from a Marketing professor to oversee the individual study prior to signing up for the course. Information for Study Abroad Prior to going abroad, Marketing majors must have taken the Core marketing course (MK 021). Only one course from the interna- 340 The Boston College Catalog 2006-2007 MANAGEMENT

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