Page 7 of Selections from our Spring Catalog by Capital Books

capital books inc new titles www.capital-books.com november 2007 new titles tough questions good answers crafting effective messages thomas f calcagni new for facing tough questions at news conferences board meetings executive presentations employee reviews and interviews of all kinds a sure-fire system for delivering effective messages what would you give to stand up at a press conference or go into any executive presentation sales call employee review or media interview with confidence knowing that whatever type of question is thrown at you you ll be able to handle it now you can through tough questions­good answers you ll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver to do that this easy-to-read guide will show you how to first create good messages and then how deliver them effectively top media consultant tom calcagni presents his unshakeable what-why-how technique proven time and again to be extremely effective for high-stakes public presentations when you are faced with tough questions from determined board members reporters or members of the public and in your every day communication with friends family and business associates you ll learn how to control the interview think before you speak and deliver your message every time you will develop the confidence and skills to craft results-driven answers to any type of question and be confident that the important ideas you want to express are heard a system that can make the difference between success or failure for you and your company thomas f calcagni is a veteran corporate spokesperson and media coach with experience as a television political reporter anchor and producer communications director for two united states senators and consultant to executives in public and private companies and at the nation s largest association the american automobile association november 2007 cloth us $19.95 can $24.95 isbn 978-1933102-50-4 156 pages 5 1/2 x 8 1/2 charts business communication public speaking marketing plans features and reviews in business political and general interest media targeted internet campaign author speaking events and media-expert appearances co-op advertising available page 8 to order call 1-800-758-3756 fax 1-703-661-1501 www.internationalpubmarket.com

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