Page 128 of Cecil Community College 2005-2007 Catalog by Cecil Community College

Cecil Community College Course Descriptions 127 BUS213 Marketing Applications gives the student the opportunity to apply some of the principles and concepts learned in BUS212, Principles of Marketing. Applications include activities in the areas of traditional marketing, and e-commerce marketing, advertising, merchandising, sales, marketing and sales support, as well as legal and human resources support. 3 credits Pre-requisite: BUS212. BUS216 Organizational Leadership I is a study of the characteristics and traits constituting effective leadership and its impact on organizations. Students will review the history of leadership, the various theories of leadership, and topics on organizational behavior, personality, and attitudes related to work. Additional topics studied include work motivation, interpersonal communication, use of teams and groups in organizations, and group dynamics. Also included is a review and discussion of past and current writings of various leaders. 3 credits Pre-requisite: BUS131. BUS219 Integrated Document Applications emphasizes the preparation and production of complex document formatting techniques using software to do the word processing on a personal computer. Emphasis is placed on student proficiency in preparing and producing letters, memoranda and reports. This course also reviews and develops language skills by emphasizing the study of grammar usage, sentence structure, spelling, punctuation, and proofreading of business communications. 3 credits Pre-requisite: CIS111. BUS225 Customer Relations will provide the student the opportunity to explore and develop current management concepts that will enable them to be effective in communication, motivation and dealing with employee conflict. Students will participate in a wide range of activities, including role playing, case analysis, and various management projects that reinforce the concepts presented. If students are required to achieve results with and through other people, this course will provide the needed concepts and practices. 3 credits BUS226 Accounting III is designed to provide the student with a thorough knowledge of the components of financial statements. Using FASB pronouncements and guidelines, the complex relationship between reporting methods and statements is examined. Other topics studied include asset valuations, revenue recognition, inventory valuation, acquisition and disposal of property, plant and equipment, depreciation and depletion, intangibles, and current liabilities and contingencies. 3 credits Pre-requisite: BUS102. BUS227 Accounting IV covers investments in concurrent operating assets-utilization and retirement, investments in debt and equity securities, leases, income taxes, and employee compensation including payroll, pensions, and other compensation, issues, derivatives, contingencies, business segments and interim reports, earnings per share, accounting changes and error corrections, and analysis of financial statements. Excel is used to solve a number of assigned problems, including a continuing comprehensive problem. 3 credits Pre-requisite: BUS102 or BUS226. BUS231 Management of Human Resources provides the student an opportunity to learn the fundamental concepts of human resource management and to apply those concepts to current management practices through appropriate management problem solving situations, projects, and case studies. Topics studied include, but are not limited to, equal employment opportunity, job requirements, human resources planning and recruitment, selection of personnel, career development, appraising and improving performance, compensation, incentives and employee benefits, safety and health concerns, labor relations and collective bargaining, and creating high performance work systems. 3 credits Pre-requisite: BUS131. BUS233 Business Spreadsheeting Application students perform accounting data analysis using Excel spread sheeting. Templates provided in the software package are used in some of the applications while students will need to prepare their own templates for other applications. Applications include, but are not limited to, comparative financial statements, comparing of ratios and other analytical data, preparation of budgets and miscellaneous spread sheeting applications. 3 credits Pre-requisite: BUS101. BUS242 Advertising examines the fundamentals of advertising as it relates to marketing promotions. This course addresses planning, creating, executing, and monitoring integrated advertising campaigns. Specific topics include print media, broadcast media, copywriting, and international advertising. 3 credits Pre-requisite: BUS212. BUS243 Consumer Behavior examines how the aspects of marketing are influenced by the actions of consumers and, in turn, how consumers are influenced by marketers. This course examines the different approaches to understanding consumer behavior. 3 credits Pre-requisite: BUS212.

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