Page 236 of Delgado Community College 2003-2004 Catalog by Delgado Community College New Orleans Louisiana

MANG 114 Principles of Credit and Collection 3-0-3 MANG 131 Personnel Administration 3-0-3 MANG 201 Principles of Management 3-0-3 MANG 203 Principles of Labor Relations 3-0-3 MANG 222 Small Business Management MANG 224 Supervision 3-0-3 MARK 211 Salesmanship 3-0-3 MARK 212 Advertising 3-0-3 MARK 213 Retailing 3-0-3 MARK 215 Merchandising 3-0-3 MARK 216 Purchasing 3-0-3 MARK 220 International Marketing 3-0-3 MANC 228 International Management 3-0-3 City Park Campus: West Bank Campus: MARK 201 Principles of Marketing 3-0-3 City Park Campus: MSCM 101 Introduction to Mass Communication 3-0-3 MSCM 105 Writing for the Media 3-0-3 Analyzes credit principles and techniques of collection. Concepts of personnel management as related to the four major personnel areas. Demonstrates how these concepts can be applied to actual personnel situations and problems. Fundamentals of management theory, including behavioral and scientific approaches. Historical, legal, and environmental aspects of current labor/management relations and the differences in laws relating to labor relations in the United States, European countries, Japan, and Latin America. Prerequisite: MANG 201. 3-0-3 Study of management principles and their application to small business. Concepts, skills and assessment techniques for present and prospective supervisors. An overview of the changing role of supervisors in selecting, training, organizing, motivating and evaluating staff. How firms become and remain international in scope, the practices of management in a competitive global environment, and ongoing management issues in worlds largest multinational corporations. Prerequisite: MANG 201. Same course as INTL 228. MARKETING Ms. Dyhrkopp, Associate Professor Mr. Mullins, Associate Professor Mr. Siragusa, Assistant Professor Mr. Fitzgerald, Associate Professor Flow of goods and services from planning through production to consumption. Theory and practice of customer-centered selling. Prerequisite: MARK 201. Evaluation of activities which have an impact on personal selling and an introduction to advertising. Prerequisite: MARK 201. Principles and methods of retailing, merchandise management, sales promotion, and customer services. Prerequisite: MARK 201. Social and environmental factors that influence changes in style. Prerequisite: MARK 201. Overview of retailing system and detailed study of buying practices in various types of retail institutions. Prerequisite: MARK 201. Theory and practice of international marketing. Explores international start-up operations and operations of global marketers. Prepares business or marketing major to understand international marketing concepts and strategies. Prerequisite: MARK 201 or permission of instructor. Same course as INTL 220. MASS COMMUNICATION Ms. Robertson, Instructor Overview of contemporary American mass communication. The various forms of mass communication are studied, with emphasis on the historical development, underlying philosophical concepts, and current structure of each. Employment opportunities in media- related organizations are examined. Prerequisite: Eligibility for ENGL 101. Theory of writing in various media. Focuses on determining the appropriate structure, format, and technique used in media writing. Will also evaluate students computer 243

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