Undergraduate College of Communication Winter/Spring 2009-2010 by DePaul University

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Page 37 of Undergraduate College of Communication Winter/Spring 2009-2010

prad 336 advertising campaigns this class is designed to expose students to the use and development of advertising strategies and techniques in a variety of product and service categories through case studies students examine contemporary examples of successful advertising programs and campaigns and through implementation projects discover how practitioners function within marketing communication organizations prerequisite prad 244 formerly cmn 337 public communication campaigns check with instructor if content covered matches content taken in cmn 337 prad 337 public relations campaigns the class is designed to expose students to the use and development of public relations strategies and techniques in a variety of functions including community relations employee relations government relations and media relations through case studies students examine contemporary examples of successful public relations programs and campaigns and through implementation projects discover how practitioners function as intermediates between organizations and their publics prerequisite prad 255 formerly cmn 337 public communication campaigns check with instructor if content covered matches content taken in cmn 337 prad 338 healthcare and public relations this course familiarizes students with the major issues and problems in the united states healthcare system students will explore current issues in health policy and the politics of health from a public relations perspective each student will be responsible for assuming the role of a public relations director for a health organization in the public or private sector prerequisites prad 244 or prad 255 prad 339 integrated communication campaigns this class is designed to expose students to the use and development of public integrated marketing communication strategies and techniques in a variety of product and service categories through case studies students examine contemporary examples of successful integrated marketing communication programs and campaigns and through implementation projects discover how integrated marketing communication practitioners function within marketing communication organizations prerequisites prad 244 or prad 255 formerly cmn 337 public communication campaigns check with instructor if content covered matches content taken in cmn 337 prad 375 communication law this course is designed to provide students with an introduction to the portions of u.s law that defines the scope of first amendment protection for communication activities the goal of the course is to help students understand legal issues important to professionals in the media-related fields of advertising journalism public relations and other communication specialties the course helps students understand both their rights to communicate in political and commercial environment and the restrictions permitted on certain communication activities prerequisites prad 244 or prad 255 prad 376 crisis communication this course examines how nonprofit government and corporate organizations can effectively manage crises topics covered include the nature of organizational crises effective crisis communication planning response and recovery managing relationships with the community government and media during crises and the potential ethical and legal problems crisis communicators face emphasis will be placed on analyzing current crisis case studies and learning how to plan for and respond to crises through simulated crisis situations prerequisite prad 255 prad 377 marketing public relations this course explores the strategic use of public relations to attain marketing objectives marketing public relations mpr is an important part of a reputation building or product branding effort for a corporation and it can also be a valuable strategy for government agencies and non-profit organizations lectures and projects will demonstrate ways to use public relations strategically to add value to integrated marketing programs student teams will apply this knowledge to solve real-world marketing problems by the end of the course teams will prepare and present key aspects of a marketing public relations plan to a client.