Catalog: Watchland
Company/Brand: Franck Muller
i have a dream in Watchland by Franck Muller
watchland a dream come true w when i think of a traditional watch ... manufacture i envision a beautiful swiss chalet in a small ... village watchmakers toiling away at antique wooden tables a workshop with beautiful ... views of lakes and snow-capped mountains in the distance ... instead i often find modern glass and concrete highly industrialized work ... areas hermetic clean rooms and so on so i was surprised when i arrived ... at franck muller s watchland in the small village of genthod ...

watchmaker sirmakes and muller had parted ways for a few years ... but according to sirmakes that chapter is behind them now conflicts can occur in ... now franck muller represents the group again he is now purely a designer working in ... his own studio he has creative freedom and we produce some of his series sirmakes ... is confident that his business will ... one that sirmakes takes very seriously is the corruption of the term swiss made ... in his opinion a watch marked swiss made should be ... 100 percent swiss but outsourcing and globalization are eroding the meaning ...