introducing the world s first 48mm full-frame dslr camera system the hasselblad h3d more than just the sum of the parts the h3d represents an entirely new approach to integrated digital cameras the h3d is the ultimate high-end dslr camera system for professional photographers built around a groundbreaking new digital camera engine the h3d takes photographic flexibility and image quality to new levels and enables unprecedented photographic benefits from the interaction between the various system components with the h3d you get all the benefits of the previous h system cameras plus increased lens performance and an unprecedented level of image sharpness the h3d can outperform any professional digital camera system on the market today delivering unmatched pixel resolution better colors and improved detail rendering unlike conventional medium format camera/back solutions the innovative cycle of communication between lens and capture unit in the h3d results in a new level of image quality w
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better color better workflow better business the h3d utilizes hasselblad s new powerful color technology the hasselblad natural color solution hncs hncs works invisibly in the background in conjunction with flexcolor imaging software to produce outstanding and reliable out-of-the-box results whatever the challenge with skin tones special product gradations and other difficult colors reproduced easily and effectively in addition the h3d uses hasselblad s custom raw file format 3f raw 3fr to ensure that images captured on hasselblad digital products are quickly and safely stored including the special color information necessary for the hncs 3fr files are stored using lossless image compression reducing required storage space by 33 the 3fr files can be converted into adobe s raw image format dng via flexcolor in order to utilize the digital apo correction and optimize the colors available within the dng file format all h3d image files carry a full set of metadata including capture cond
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a new breed of dslr the h3d advantage unmatched combination of quality and flexibility ultra focus integral optimization of digital lens performance digital apo correction for improved distortion-free image quality 39 megapixels full-frame digital 28mm wide angle shooting hasselblad natural color solution choice of eye-level or waist-level viewfinders now it s in your hands over fifty years ago victor hasselblad designed the best camera system in the world and in the ensuing decades photographers used that system to create some of the finest photographic images man has ever produced images that encapsulated and changed the way we see the world around us now over half a century later we ve created an even better camera system we can t wait to see what you do with it.
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the h3d camera system just as the whole is more than the sum of its parts buying a camera is not the same as buying into a camera system when you buy a hasselblad system you are buying into a total photographic approach we are constantly developing new technology and new ways to enable improved communication between system components when combining hasselblad lenses viewfinders capture units and software with a digital hasselblad camera you are guaranteed a level of quality functionality customization and flexibility unmatched by any other system in the world and more importantly you are guaranteed that the quality of the images that come out of your camera will not betray the vision that went into it 1 viewfinders hasselblad viewfinders ensure that what you see is what you get and when used together with our extremely bright focusing screens they make precise focusing depth-of-field accuracy and composition easier than ever before the hasselblad system includes a comprehensive range o
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shot by michael graf
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shot by calle stoltz hasselblad star quality
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certain key components define superior image quality resolution sharpness natural color clarity and detail all of these parameters play a significant role no one parameter alone or pair or three can provide superior image quality to achieve utmost image quality photographers need a system that excels in all five of these areas resolution why is bigger still better simply put the more megapixels you have the more accurate the details of your shot are and the lower the risk of moiré and other single-shot artifacts and the more correct your colors can be hasselblad 39 megapixel sensors are more than twice the physical size of today s largest 35mm sensors producing the largest digital files currently available for professional photography you may never need each and every pixel but when you do need them you re awfully glad they re there simply put the higher your resolution the more creative you can be with your images sharpness image sharpness has always been one of the key identi
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making the best even better the world s first wide angle lens for a 48mm sensor a specially designed 28mm lens expressly developed for h3d has now joined the hasselblad lens range this extremely compact lens has been optimized for the 36x48mm sensor area of the camera and reaps full benefit of our digital apo correction even further increasing the resolution of the image the first step to perfect images images don t start out as ones and zeros and they re not born on film they have to get there and no matter how fantastic your digital system is it can only capture the image your lens delivers the unsurpassed range of hc lenses feature extremely accurate and reliable central lens shutter designs which expose the entire film area simultaneously not scanning across the frame as focal plane shutters do and allow flash sync at all shutter speeds up to an astonishing speed of 1/800 sec focal plane shutters on the other hand can only use flash sync at shutter speeds less than 1/125 sec hc len
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shot by claus-peter dudek ultra-focus and digital apo correction in the h3d information about lens and exact capture conditions are fed to the digital camera engine enabling precisefine-tuning of the auto-focus mechanism taking into account the design of the lens and the optical specification of the sensor this new feature brings a new level of sharpness and resolution to the entire hc lens program in addition hasselblad s patented digital apo chromatic correction feature enables you to get even more out of every lens when using a complete hasselblad system this feature allows the mapping of each hasselblad lens and the capture of advanced data which are then used to perform an automated correction for color aberration and distortion on every shot ensuring that every digital capture is automatically optimized to provide the finest detail that a given lens can produce and in a world where every image and every pixel of every image counts we re sure that the results you achieve with our
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h system platforms h2 h3d digital solutions cf back 48mm full-frame dslr sensors 22/39 mpix 22/39 mpix viewfinders eye/waistlevel full-frame eye waistlevel film magazine optional optional lenses hc range hc range+hcd digital apo no yes v system platforms 503cw 503cwd digital solutions cfv back 36x36mm dslr sensors 16 mpix 16 mpix viewfinders eye/waistlevel eye/waistlevel film magazine optional optional lenses complete v range complete v range digital apo no no scanners scanners flextight x1 flextight x5 max res 6300 dpi 8000 dpi max speed 60 mb/min 300 mb/min dust removal software based hard software 3f scan button yes yes 3f workflow yes yes feeder no yes 6 1 200 fall s 13 euro dollars lad.com 16 us rbyhasselb www.victo new om magazine fr hasselblad hasselblad is proud to announce the launch of victor by hasselblad a truly innovative publication for professional photographers with a fresh editorial approach and featuring outstanding image and production quality victor will combine s
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