Page 13 of Hasselblad H3D by Hasselblad USA

certain key components define superior image quality resolution sharpness natural color clarity and detail all of these parameters play a significant role no one parameter alone ­ or pair or three ­ can provide superior image quality to achieve utmost image quality photographers need a system that excels in all five of these areas resolution why is bigger still better simply put the more megapixels you have the more accurate the details of your shot are and the lower the risk of moiré and other single-shot artifacts and the more correct your colors can be hasselblad 39 megapixel sensors are more than twice the physical size of today s largest 35mm sensors producing the largest digital files currently available for professional photography you may never need each and every pixel but when you do need them you re awfully glad they re there simply put the higher your resolution the more creative you can be with your images sharpness image sharpness has always been one of the key identifying features of topnotch photography the sharper the image and the clearer the detail the more an image can be enlarged digitally sharpened or creatively cropped and the more pleasing they are to the eye the digital apo correction process working only with the h3d and the hasselblad h system lenses enables even the most advanced optics in the world to be further improved providing a level of image quality previously impossible the ultra focus function of the h3d provides auto-focus fine tuning based upon the combined optics of the lens and the sensor natural color in the past color management solutions have imposed limitations on professional digital photographers forcing them to choose a specific color profile to suit each specific job and thereby sacrificing some colors to get others right an unacceptable solution in our opinion the hasselblad natural color solution accurately reproduces the full visible color spectrum ­ be it skin tones special product gradations and other difficult colors ­ easily and effectively every time and with the use of a single color profile simple correct and indispensable detail clarity finding optimal noise reduction techniques is a tricky science finding the proper balance between preservation of detail and clarity and the removal of unwanted static or noise from an image requires an understanding of both technology and of photography hasselblad s advanced noise reduction techniques are not just the rival of any other system they achieve an optimum balance between desired richness of detail and noise-free imaging nowhere is the art of balance more evident than when it comes to interpolation determining how to make jagged pixel lines smooth while maintaining color clarity and sharpness demands the most advanced calculations and enough knowledge of photography to know which compromises are beneficial ­ and which are not the hasselblad single-shot interpolation is the best available and it allows you to accurately reproduce details that have proved difficult for any digital system details such as single hair strands small colored patterns small text and so on with the h3d you can rest assured that all every detail is preserved ­ and nothing is sacrificed.

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