Page 14 of Hasselblad H3D by Hasselblad USA

making the best even better the world s first wide angle lens for a 48mm sensor a specially designed 28mm lens expressly developed for h3d has now joined the hasselblad lens range this extremely compact lens has been optimized for the 36x48mm sensor area of the camera and reaps full benefit of our digital apo correction even further increasing the resolution of the image the first step to perfect images images don t start out as ones and zeros and they re not born on film they have to get there and no matter how fantastic your digital system is it can only capture the image your lens delivers the unsurpassed range of hc lenses feature extremely accurate and reliable central lens shutter designs which expose the entire film area simultaneously not scanning across the frame as focal plane shutters do and allow flash sync at all shutter speeds up to an astonishing speed of 1/800 sec focal plane shutters on the other hand can only use flash sync at shutter speeds less than 1/125 sec hc lenses give great flexibility in professional fill-in flash applications helps solve troublesome lighting conditions and open up a world of new creative opportunities despite their durable design hasselblad lenses also have around twenty times less mass than focal plane shutters for the same frame size which means that the shutter can react almost instantaneously when the release button is pressed hasselblad lenses are also extremely quiet in operation and generate far less vibrations than focal plane shutters do especially important for digital photography producing sharper results and allowing you to shoot hand-held even at slower shutter speeds without sacrificing quality.

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