Page 6 of Hasselblad H3D by Hasselblad USA

better color better workflow better business the h3d utilizes hasselblad s new powerful color technology the hasselblad natural color solution hncs hncs works invisibly in the background in conjunction with flexcolor imaging software to produce outstanding and reliable out-of-the-box results whatever the challenge with skin tones special product gradations and other difficult colors reproduced easily and effectively in addition the h3d uses hasselblad s custom raw file format 3f raw 3fr to ensure that images captured on hasselblad digital products are quickly and safely stored including the special color information necessary for the hncs 3fr files are stored using lossless image compression reducing required storage space by 33 the 3fr files can be converted into adobe s raw image format dng via flexcolor in order to utilize the digital apo correction and optimize the colors available within the dng file format all h3d image files carry a full set of metadata including capture conditions keywords and copyright the 28mm hcd the groundbreaking technology of the h3d has made possible a specially designed 28mm lens expressly developed for this camera the design has been optimized for the 36x48mm sensor area of the h3d resulting in an extremely compact lens that can fully utilize the digital apo correction function and further increase the resolution of the image workflow for the professional photographer flexcolor enables an image processing workflow that gives the highest degree of control for your studio photography the latest version of the flexcolor software enables you to manipulate color temperature and compare image details across multiple images for precise image selection flexcolor uses the 3fr files and runs on both macintosh and windows computers and allows you to provide free copies to all your co-workers and production partners full-frame 28mm hcd lens ­ delivering unique distortion-free image quality.

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