Page 16 of Design for our future selves 2001 Awards by Helen Hamlyn Research Centre - Royal College of Art

14 When does someone begin to feel old? Is there an age beyond which we are old or is this feeling governed by other criteria? Is it an individual response or a group reaction? This study into the perception of ageing looks at the idea of age and at the times at which age is felt. Through text and image, the work examines the fact that ageing is a natural process we are all exposed to, and that every one of us feels old sometimes. The project aims to bridge generation gaps, so older people are not seen as a separate group, and younger people are prompted to think about ageing and ageism. Jo Taylor/Communication Art Design happy birthday

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