Page 7 of Design for our future selves 2001 Awards by Helen Hamlyn Research Centre - Royal College of Art

5 Mike Bond Martin Coyne/ Communication Art Design shifting the focus When people enter a museum they will be stepping out of one environment into another. If their frame of mind is not entirely synchronised with this change, it could lead to a misinterpretation of what they are seeing. Does coming in off the high street mean that people continue to �ewindow shop�f? Shifting the Focus is a printed communication aimed at museum curator and visitor alike. Its objective: to show that regardless of age, the preparation of a visitor�fs mindset can help to ensure that they fully benefit from their museum experience. Using an archaeological case-study, it portrays the relationship between artefacts rather than isolated, excavated objects.

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