Page 13 of Design for our future selves 2003 Awards by Helen Hamlyn Research Centre - Royal College of Art

11 Nadia Nervo ... because life starts at 60 A video documentary that portrays people who have stepped outside the stereotypical attitudes to ageing and who are passionate about new opportunities. It portrays the lives of chosen subjects who inspire with their joyful approach to life. The aim is to influence attitudes and beliefs of both younger and older age groups and transform perceptions about ageing. As a direct response to throw-away consumer culture, this product is a cot that transforms into an adultfs lounge chair. Grandparents can buy the cot as a present for their grandchild who in turn can give it back to them as a chair, giving the product sentimental value alongside its longevity of use. Simon Nicholls born:__/__/__born: /__born:

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