Page 12 of Honda 06 Accord Coupe by Honda Motors

For a high-tech firm, were pretty down to earth. Soichiro Honda founded the Honda Motor Co. in 1948 to help people get around with affordable, dependable transportation. Within a few short years, Honda was one of the worlds preeminent motorcycle manufacturers just the first of our many successes. All along, our guiding principle has been to listen to people and understand their needs. So we design and build our products in the markets where theyre used. We place great importance on safety engineering and on being friendlier to our planets environment. We never forget that driving should be fun. And we believe that the power of ingenious thinking can make great things possible. Honda has joined with GE the worlds largest maker of jet engines to bring to market the Honda-developed HF118 jet engine. It offers highly fuel-efficient and low-emission performance for aircraft. Advanced Honda thinking takes many forms. This is ASIMO, the worlds most advanced and capable humanoid robot. Along with being a prime example of pure Honda ingenuity, this remarkable machine could also one day help improve the lives of many people who have limited physical abilities. Honda has long led the way in making Earth-friendlier cars. The latest is our advanced zero-emission FCX fuel-cell car the first certified for U.S. commercial use. Were always looking ahead. Safety engineering meets reality here. Its the only air weve got.

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