Page 15 of Fitness Catalog by Icon Books

administration and management create and implement successful programs audiences an applied professional reference for health and fitness club managers and instructors program directors and personal trainers working in a club setting in today s world a club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members you need something that will appeal to your members and keep them coming back in successful programs for fitness and health clubs 101 profitable ideas you will learn how to utilize programming to meet your strategic and financial goals written by internationally-respected programming consultant sandy coffman this book will teach you exactly what programming is and how to make it work for you in addition to providing vital information for planning your programs included is a cd-rom containing more than 60 files that will help you create support materials to get your programs started you will find printable quizzes flyers score cards invitations scoring systems round robin tournament schedules and logos most of which can be customized to include information specific to your facility such as logo contact names dates times and more follow this expert programming advice and you will be able to create implement and deliver successful programs that will attract and retain new members and ultimately make your club a greater success successful programs for fitness and health clubs 101 profitable ideas sandy coffman ©2007 · paperback with cd-rom for windows or macintosh · 224 pp isbn 978-0-7360-5974-9 · $39.00 53.95 cdn £24.50 uk 36.75 euro $82.00 nz new this book presents more than 100 ready-touse programs for use in fitness centers group exercise studios pools gyms and classrooms the programs are designed to get hundreds of new members involved immediately coffman addresses the challenges faced in programming including teaching skills communication skills marketing techniques and follow-up procedures such programming leads to increased participation reduced attrition greater retention more referrals less downtime and improved staff productivity get people started on a fitness program and keep them moving the acsm fitness book third edition has been revised and expanded to include the latest training information from the american college of sports medicine whether the goal is improving cardiovascular endurance muscular strength flexibility or overall body condition this text will lay out a plan to put the target within reach step-by-step instruction to new insights on nutrition weight control motivation and overcoming setbacks it offers the tools readers need to develop an effective exercise program acsm fitness book,third edition american college of sports medicine foreword by arnold schwarzenegger ©2003 · paperback · 184 pp · isbn 978-0-7360-4406-6 $16.95 21.95 cdn £11.99 uk 17.99 euro $35.90 nz exercise prescription for every individual exercise management concepts and professional practice offers a complete guide to developing strategies for physical activity programs that meet the needs of every client it provides an interdisciplinary approach to developing prescribing and delivering high-quality physical activity programs explore how to individualize programs to encourage more people to participate in regular physical activity and enjoy the many health benefits you ll have the knowledge and tools to ensure that the young or old healthy or infirm develop and maintain physically active lifestyles exercise management concepts and professional practice laurel t mackinnon phd carrie b ritchie phd sue l hooper phd and peter j abernethy phd ©2003 · hardback · 368 pp · isbn 978-0-7360-0023-9 $52.00 71.95 cdn £33.00 uk 49.50 euro $103.00 nz program evaluation for exercise leaders anita myers ©1999 · paperback · 168 pp isbn 978-0-88011-709-8 $34.00 46.95 cdn £22.00 uk 33.00 euro $67.00 nz members for life richard gerson phd foreword by john mccarthy ©1999 · paperback · 232 pp isbn 978-0-7360-0003-1 $32.00 43.95 cdn £22.00 uk 33.00 euro $67.00 nz 800 747-4457 us · 800 465-7301 cdn · 44 0 113-255-5665 uk · 09 448-1207 nz 15

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