c urrentaf fa i r s cheap the real cost of the global trend for bargains discounts consumer choice david bosshart the high cost of cheap goods m anufactured goods have been getting cheaper both in absolute terms and relative to services since the consumer price index was first launched in 1996 the price of goods has fallen an average 2 while the price of services has risen 35 since 1996 the average price of clothes has fallen 36 new cars are 1.5 cheaper than they were in 1996 household appliances are 24 cheaper toys are 30 cheaper and of course in the audio-visual category products are on average now 56 cheaper than they were nine years ago the choice of goods on offer is mind-blowing so much costing so little wonderful we say globalization is good or is it not according to david bosshart he calls it the age of cheap cheap fashion cheap travel cheap food cheap money cheap beauty cheap cities but with it he warns comes cheap morals and cheap ethics excess superabundance and rock bot
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marketing small business paperback original the pr buzz factor how using public relations can boost your business russell lawson a hands on workbook deliberately written in a practical interactive way to help small businesses achieve tangible bottom-line benefits g marketing campaign ood public relations can make a business ebay s founders boasted that for two years they spent no money on advertising instead putting all their advertising budget into pr top notch public relations can attract capital partners and employees as well as potential customers sadly few small businesses project themselves as well as their larger counterparts but with a well-planned pr strategy they could do just that the pr buzz factor addresses the sticky issue of making public relations pr relevant to individual small businesses it uses an interactive workbook format to give small business owners the necessary tools to analyze their own business in pr terms in order to reach their target audience gain wide
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marketing research paperback original employee research how to increase employee involvement through consultation peter goudge looks at employee surveys in the context of managing and motivating employees published with the market research societ y s marketing research in the consumer field has evolved into consumer insight so this book points the way to the concept of employee insight a more holistic perspective of employees the information that they hold and is held about them it seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including hr practitioners in addition it introduces marketing research practitioners to the broader organizational context in which their skills and expertise can play an influential role from a perspective of a professional market researcher employee research highlights best practice in the conduct of employee research both qualitative and quantitative and also examines interrelationships with
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management the project management life cycle a complete step-by-step methodology for initiating planning executing and closing a project successfully jason westland complete methodology for the management of projects based on the principles set out by the project management institute pmi provides a comprehensive description for each of the 20 critical project activities as well as more than 150 tables diagrams forms and checklists containing real-life examples to help you along the way reveals the method 123 project management methodology mpmm which has been used by 45,000 people in more than 50 countries around the world it has helped me personally to manage projects successfully and i am sure it will help you too from the foreword by pamela good pmi buffalo ny chapter covers all the basic elements of project management and provides the tools to manage the project from conception to closing michael cook national president canadian institute of management marketing campaign dire
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management now in paperback choosing and using consultants advisers a best practice guide to making the right decisions and getting good value harold lewis managing business risk a practical guide to protecting your business th irded iti o n edited by jonathan reuvid robust risk management advice by risk management specialists how to select a consultant or adviser avoid costly mistakes and achieve your goals user-friendly would recommend it to anyone involved with commissioning consultants supply management r t here comes a time in the life of small businesses when outside advice is required and owner managers need to call in the consultants lewis uses his experience on both sides of the business relationship to offer a balanced view of the whole process he describes the process of choosing and using consultants to achieve goals comprehensively aimed at small and medium-sized firms the book helps owners identify where and why they need a consultant and assists with practical issue
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human resource management now in paper now in paper handbook of model job descriptions barry cushway endorsed by the institute of directors job evaluation a guide to achieving equal pay michael armstrong ann cummins sue hastings and willie wood unrivaled source of over 200 jobdescriptions from director level to manual worker ob descriptions are essential for recruitment job evaluation performance appraisal training and development and in grievance and disciplinary cases this handbook is a comprehensive resource to help managers construct individualized job descriptions with helpful advice on how to analyze jobs it presents hundreds of ready-to-use descriptions and features a unique job description builder with templates for constructing original job descriptions contents include part 1 job descriptions an equitable approach to managing genderrelated pay issues j i purpose of job descriptions forms and types of job description analyzing jobs rules of preparation job information part 2
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training and development facilitating reflective learning through mentoring and coaching anne brockbank and ian mcgill provides an explicit philosophy that enables transformational learning through mentoring and coaching advice and activities which will help readers hone their coaching and mentoring skills will reassure readers that they are not alone when they find such a complex area of human activity so challenging professor yvonne hillier city university london · aimed at working mentors or coaches and trainers · offers an explicit philosophy that enables transformational learning for adults · clarifies the difference between mentoring and coaching · includes training workshop templates and handouts f acilitating reflective learning through mentoring and coaching encourages understanding of the differences between mentoring and coaching by discussing the various models available and presenting examples of how these models work in practice robust theory is backed up by pract
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careers self-development successful interview skills how to present yourself with confidence f o u rth e d iti o n rebecca corfield don t risk attending an interview without first reading this helpful guide business executive · contains sample questions and how to answer them · each chapter contains plenty of do s and don ts and key points to remember · expert advice on how to boost confidence and get that job e veryone at some point will have to attend an interview when applying for a job a promotion a training program or even a college course a questioning process takes place and the need to create a good impression is essential this useful guide now in its fourth edition identifies how to take control of the interview process while portraying professionalism and confidence breaking the process down into accessible steps rebecca corfield identifies the ways candidates can prepare for an interview providing sample questions and advice on how to answer them there are also tips
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careers self-development richard denny is a recognized authority on sales management training and personal development highly sought after as a motivational speaker throughout the world he is also author of communicate to win motivate to win and the international best-seller selling to win all published by kogan page denny believes that everybody has the inner potential to achieve success wealth and happiness the power of his message resonates with people from all walks of life and richard denny s books have sold over 1 million copies and been translated into 13 languages succeed for yourself unlock your potential for success and happiness th irded iti o n motivate to win how to motivate yourself and others th irded iti o n richard denny richard denny passionate approach to personal discovery and motivation packed with common-sense advice and inspiring ideas business plus transform dreams of success into reality by becoming more motivated m c rammed with common-sense advice and in
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selected backlist business management 0 7494 4363 4 $25.00 2005 0 7494 4456 8 $19.95 2005 0 7494 4414 2 $190.00 2005 0 7494 4425 8 $95.00 2005 marketing 0 7494 4433 9 $17.50 2005 0 7494 4370 7 $45.00 2005 0 7494 4257 3 $35.00 2004 0 7494 4284 0 $24.95 2004 0 7494 3948 3 $32.50 2005 0 7494 4380 4 $32.50 2005 0 7494 4382 0 $32.50 2005 0 7494 4381 2 $32.50 2005 koganpage 8 0 0 9 6 1 2 0 2 6 nwww koganpage c o m 45
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