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the making of mobile services worldwide dan steinbock marketing revolution the ... gamble alan tapp anthony marsella and merlin stone alcolm mcdonald on marketing ... marketing plan made to work in the real world with an emphasis on practicality this ... revolution senior executives of the world s leading mobile vendors operators ... making of mobile markets and services worldwide with a firm emphasis on innovation not ... he spends much of his time lecturing worldwide paper 320 pp 6 x 9 2007 978-0-7494-4850 ... process managed in companies across the world how can it be improved marketing ... officer at samsung electronics uk prof merlin stone is a leading consultant on ...