Catalog: Lakeland Community College Course Descriptions | |
| in the context of the environment of marketing and other business functions. Topics ... activities; research and analysis of markets, environments, competition, and ... customers; market segmentation and selection of target ... markets; and emphasis on behavior and ... global settings. (3 contact BUSM 2510 Marketing Information and 3 Credits Prerequisite ... to access and search various sources of marketing-related secondary sources of information, ... data collection, sampling, databases, marketing information systems, and communicating ... results. (3 contact hours) BUSM 2520 Marketing of 3 Credits Prerequisite: BUSM 2500 ... the fundamental differences inherent in marketing and leadership in service enterprises ... essentials in services, internal marketing, marketing communications, service ... | |
| and designs aimed at specific target markets. Students will use both the basics ... | |
| create illustrations aimed at specific target markets for use in newspapers, ... | |
