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switzerland 2/07 ref.no 1486.002 hard materials soft feelings ...

rado high-tech materials a vision takes shape ...

a vision it all began with a vision unlike any other there was nothing to see only a mysterious belief in the power of imagination our ability to envision a future then to create it we began by imagining a surface without flaws a surface of extreme purity and beauty in the years to come we sought and ultimately found a way to transform this image into the tangible reality of a watch the success of this extraordinary mission continues to inspire us as we seek to shape the substance and the surface of the future.

essential beauty focused research in materials science and the innovative application ... rado to create incomparable hightech materials our continuing exploration and creative ... use of these materials gives every rado watch unique character ... beauty of rado s high-tech hard materials ...

they are the most versatile of our materials high-tech hardmetal pure simple and ... we developed one of the hardest materials in existence ­ high-tech lanthanum ...

and extreme hardness of these materials guarantee timeless beauty and ... greater the resistance to scratches our materials commence at vickers 1,200 far higher ... mineral crystal diamond rado high-tech materials traditional watch materials ...

vickers we make extreme demands of the materials we use hardness alone is not enough ...

we developed a great variety of colors apart from black white gold and platinum we currently offer high-tech ceramic watches in pink azure burgundy blue and metallic purple as well the raw material is ultra-fine zirconium-oxide or titaniumcarbide powder with a grain size of about 1/1000th mm approximately one fiftieth of the diameter of a human hair the powder is homogenized and granulated a process known as ceramics injection molding cim enables us to produce well-defined and highly complex shapes such as case or bracelet elements the pre-shaped forms are heated in a special furnace at a temperature ...

use ­ unlike steel gold or platinum materials that soon deteriorate and become marked ...

tungsten-carbide powder is the basis of this legendary rado material at a pressure of 1,000 bar the tungsten-carbide powder is pressed by injection molding into blanks in a vacuum furnace at a temperature of 1,450ºc the blanks are sintered and take on their final form and hardness numerous additional steps follow before we finally create the unmistakable rado brilliance by polishing the surface with diamond powder in addition to the natural steel color of hardmetal we offer highly resistant coatings in gold and black the original an extraordinary mission

sapphire crystal 1,900 2,200 vickers a key design feature of all rado watches is our use of high-tech sapphire crystals convex dome-shaped or faceted they emphasize the dynamic profiles of our watches extending the seamless continuity of bracelet and case to the glass our innovative use of metallization on the surface of the crystal lends additional distinction.

sapphire is manufactured industrially based on ultra-fine aluminum-oxide powder crystallized in a verneuil furnace at 2,150ºc to a single sapphire nugget each nugget is cut into disks with diamond saws then calibrated faceted and polished in a lengthy process lasting approximately four weeks rado s characteristic metallization ­ the application of a thin material layer onto the crystal ­ is a highly complex process metallization takes place in vacuum chambers where the sapphire crystals are treated with a vaporization source the vaporized metallic layer covers the entire underside of the crystal ...

lanthanum is one of the hardest materials in existence ...

in numerous processes the raw material is cleaned refined and pulverized rado s high-tech lanthanum is created by mixing lanthanum boride with boron carbide in a further processing stage blanks are subjected to extremely high pressure and brought to their final form in the sintering furnace at temperatures over 1,600°c the final polishing with diamonds which takes several hours gives rado high-tech lanthanum its incomparable mysterious radiance and fascinating deep purple color perfection from substance to surface

high-tech diamond 10,000 vickers for years our dream was to create the ultimate value in hardness 10,000 vickers the standard set by natural diamonds today after decades of research we use advanced nano-technology to create our high-tech diamond surface ­ and the hardest watch in the world.

we succeeded in transforming carbon into nanocrystalline diamond by recreating the atmosphere of the planet jupiter in a furnace we made it possible for a chemical mixture to create and accelerate the growth of particles into a thin coating of high-tech diamonds on hardmetal components the result absolute hardness innovation the ultimate challenge

indestructible although our high-tech materials are resistant to scratches rado watches ... be avoided if hit hard enough the materials may break ...