Page 4 of Roger Catalog by Rogers / Syngenta Seeds, Inc.

we re challenging the norm bysettinganews ta ndardof va lu e chain wide it s easy to take the bounty of food that s available today for granted yet a complex system is necessary to move products from the field to the dinner table take the plump red tomato in the produce section one month it may have been grown in a field in mexico and the next in a greenhouse in canada although the tomatoes themselves may not seem different from each other to the end consumer the genetics that formed the plants that produced them were since each is developed to accomodate targeted growing packing and shipping conditions at rogers making superior vegetables possible is our mission that looks beyond and addresses needs food chain-wide.whether canned fresh frozen or fresh cut many processes add value to the food we eat and genetics plays a role in all produce quality program rogers has a long history of developing and marketing seeds for growers.we ve played a pivotal role in developing high-performance crops that are increasingly productive and resilient and we continue to raise the standard new initiatives such as the rogers produce quality program provide valuable post-harvest information to breeders on how varieties maintain quality under optimal and sub-optimal shipping and handling conditions at the core of the program are professional panels that judge produce on species-specific attributes related to taste texture and aroma physical and chemical analysis as well as consumer testing of varieties are all part of this comprehensive program at rogers our dedication to improving the quality of food is more than words it s resources and visionary programs aimed at making superior vegetables possible foodchainneeds er ship grower shipper p ow r disease resistance yield adaptability plant traits and maturity uniformity er pack receiver wholesaler ok e r conforms to packaging standards damage tolerant ailer ret retailer foodservice quality appearance shelf life co nsumer c ons u mer consistent quality appearance taste and texture nutrition food safety marketable consistency year round constant and reliable supply low shrink 02 rogers

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