Syngenta Seeds by Rogers / Syngenta Seeds, Inc.

Catalogue: Rogers / Syngenta Seeds, Inc. Syngenta Seeds
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Catalog: Syngenta Seeds
Company/Brand: Rogers / Syngenta Seeds, Inc.

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4 syngenta is committed to sustainable agriculture if the growing world population is to continue to be fed at current levels the cultivation of crops will have to become both more efficient and more sustainable syngenta is focused on innovation and research in both our seeds and crop protection businesses promising continued strides in food productivity and quality brings a new focus


6 brands that stand for quality ® ® ® dependably high in quality ®


8 syngenta is among the world leaders in field corn one of the top field crops in the world sold under the nk® brand worldwide syngenta field corn hybrids are sold primarily for livestock feed major products for oil production include sunflowers soybeans and oilseed rape also sold under the nk® brand the brand is also used for our cereals in north america and for our cotton seed products and rice rice is in the introductory stages with our own as well as collaborative breeding programs in india and china adapted to varied conditions


9 leading products nk® corn hybrids are available in a range of maturity grades suitable for various growing conditions and temperatures all of the hybrids are noted for their ability to produce strong vigorous plants that yield well and produce stable quality crops in addition to conventional hybrids nk® offers genetically enhanced bt corn products with built-in insect resistance ® nk® oilseed products consist of sunflowers soybeans and oilseed rape the sunflower seed varieties are bred for high yield as well as disease resistance soybean varieties combine high yield pest resistance and genetic superiority and in some cases herbicide tolerance for flexible weed control the oilseed rape varieties offer products with high oil content and good plant health and the introduction of hybrid winter oilseed rape in europe has shown significant yield improvements wheat and barley ­ our cereal crops ­ are sold under the new farm crops and the benoist brands in europe and wheat is sold under the


11 vegetables syngenta offers an extensive range of seeds and young plants for annual and biennial bedding plants and pot applications these are sold under the s&g® brand worldwide flowers ® ® leading products in its vegetable line both the s&g® and rogers® brands offer a full range of vegetable seeds including many types of tomatoes peppers melons watermelons cucumbers cauliflowers lettuces leek cabbages daikon oriental radish sweet corn squash beans and peas the lines offer varieties that bring value throughout the food production chain ­ to growers with resilient varieties to shippers and packers with long shelf life to retailers with attractive and innovative products and to consumers with good taste and nutritional value heritage rogers brothers seed company founded in the us in 1876 originally specialized in sweet corn peas and beans in the late 1950 s the company set new standards for sweet corn quality more recently the rogers® brand introduced the first sweet corn hybrid with


12 besides having strong brands and products one of the reasons that syngenta has become a leader in developing seeds for commercial agriculture is that it has research production and marketing capabilities around the world including north and south america europe africa the middle east and asia-pacific representatives from the different countries meet regularly to share their discoveries whether it s new breeding information new processes for seed production or more efficient distribution ideas local solutions for customers


14 breeding a new variety is expensive both in terms of time and money each plant cross must be grown to maturity in order to select and advance the most promising combinations it can sometimes take years to find the desired combination of traits and then more years to stabilize the variety so that the seeds will produce it dependably after that it takes still more time to meet the market demand for seed of that new variety innovation and customer input


16 syngenta scientists are helping to develop tomorrow s products for farmers and consumers around the world their common ambition is to unlock the secrets of science to help farmers develop growing solutions for high quality food production some of the areas they focus on are preventing crop loss to plant diseases and insect feeding improving weed control and improving food and feed quality more precise breeding methods


17 advanced technologies while traditional breeding approaches continue to work well they can be very time-consuming and sometimes unpredictable each plant has tens of thousands of genes so crossing two plants results in a multitude of combinations with advances in technology scientists can now precisely identify some of the individual genes responsible for producing a particular characteristic such as the color of a flower or resistance to a particular pest so that breeding new varieties is becoming quicker and more precise new technologies have also opened the doors to certain new improvements that were not possible before for example marker technology helps indicate the presence of specific characteristics in plants in marker-assisted breeding lab analysis and identification of the marker gene supplements the time-consuming process of crossing plants growing them and selecting the best in the field or greenhouse with an even more precise method known as modern biotechnology or gen


19 our employees syngenta seeds has a reputation for the excellence of its products and services it s a reputation that we are proud of and work hard to maintain what makes it possible is the high commitment and performance of our employees if you come by one of the syngenta seeds facilities you ll find a talented group of people who are excited about being in a position to help shape the future you ll find a culture that encourages both leadership and cooperation you ll find people who thrive on challenge who are willing to take risks when it s important and who view change as an opportunity to improve and grow employees in our organization work hard but have the opportunity to seek out new roles and opportunities what does this mean to our customers we understand the importance of getting everything right whether we re a breeder a customer service representative the field rep running trials or the person operating the bagging equipment we know that what we do affects our customers it


syngenta seeds ag communications p.o box ch-4002 basel switzerland tel +41 61 323 1111 e-mail communications.seeds@syngenta.com published by syngenta seeds design by crighton thomas creative limited 2nd edition by typo.d ag printed by werner druck ag © syngenta seeds ag basel switzerland all rights reserved 2nd edition released august 2003 16479.00.040/e


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