Page 4 of 2008 Baker Drivetrain by Rollies Speed Shop

at baker it all boils down to this this is scout the brand vandal at baker that means that i do the creative directing here like this catalog when first i got here i took a good hard honest look at baker to really get to know what traits were key to our success so i can do my job better hell yeah i was after the ingredients on what made us tick well and then get us to add more of it then i wanted to use it in the art i do for the company well actually i just didn t want us to break what we had we take nothing for granted anyway it all boiled down to the following at every level baker drivetrain is a premium innovative and supportive culture but with a truly american twist those four things are just about it we re proud of this core and we believe in it it works for us very well and it benefits our customers just as well this core sort of evolved into a kind of philosophy that began with bert and lisa baker s convictions and instincts from day one it continues to trickle down through the engineers administration shipping machining warehousing marketing assembly and to our newest people in the most entry-level positions and so on when uncertainty arises we can all fall back to this core and trust this formula to get us in the right direction it s good stuff that we want to share with you just so you know what you re riding when you invest in this brand let me explain premium make it right by any means possible that s the feeling i get baker is directly focused to making top-shelf equipment corners aren t cut there are no corners to cut because this is a crew that is gunnin straight for the upper-crust of quality whether somebody is designing the next end-all answer to a flaw in the motorcycle experience or he s wiping his ass one must follow-through all the way to perfection if one stands between the option of a cheap/fast/lesser route or an expensive/slow/better route then there really is no option because baker is premium in this industry we are convinced that keeping everything american is the only route of the two always as a leader in this industry it is our duty to be superior as tough as the route may be there is no choice i love working in such stubbornness innovative i ve noticed that we can t help it innovative minds are creative minds creative minds often have a free spirit free spirits burst fissures right out of the box as the cliché goes innovators break it laugh at it study it love it learn it master it then they ll rebuild it better i d call us innovative for sure this characteristic fits well in our motorcycle industry look at how many mavericks severely modify their motorcycle it s a beautiful thing it s a huge part of why we re here we fit so very well so well that we lead our little part of it our box is not just the gearbox but the entire drivetrain that we burst into we just couldn t stay contained just look at what we did to the drivetrain with the help of our customers who believe in our product what happens in such an alternative in-house culture with so much creative energy and free spirit leads to a lot of creative collateral damage we wallow in not-so-corporate behavior you ll find spray paint and porn on the walls company-wide ridiculous and heated debates on employee cropdusting look it up company-sponsored tattoo parties or quick breaks to rip apart little metric motorcycles in half with big twin mud drag trikes these things run amuck here but is this the by-product or the fuel to the creative spirit what came first the chicken or the egg whatever it is we ll remove neither and just have fun this is our brand of american ingenuity empires aren t built by staying idle contained and conservative as an artist i d never think it would be so fun to hang out in a world of engineering and manufacturing supportive i love it here and this is a place that supports it by here i mean the legendary american big twin culture and may it live on uncorrupted at baker we do what we can to keep it going not by not mindlessly clinging to all things american but leading with the advantageous strength it has we ll use american labor materials manufacturing ingenuity and riders to make our stuff kick ass low and behold the result is the finest performing most-durable stuff out there for american bikes go figure but merely creating the product isn t all of it in house there is no hesitation in helping each other out that passion finds its way to our customers in which we empathize with before the purchase we support our callers with many options and plenty of advice so they make the right buy and have a positive experience after the purchase we stand behind our product with one of the healthiest warranties in the market we actually fulfill our warranty promise too during ownership the peace-of-mind that comes with this support is priceless we know this we also ride these same american roads where you still pullover and check when another harley is broken down the riders we employ wouldn t have it any other way birds of a feather bro like you read all that scout baker brand vandal 2 www.bakerdrivetrain.com 1-877-640-2004

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