25th Anniversary Book by Rudy Project

More catalogs by Rudy Project | 25th Anniversary Book | 43 pages | 2013-01-24

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Rudy Project
http://www.rudyproject.com/




EUROPE & OTHER COUNTRIES NOT LISTED BELOW
Rudy Project Headquarters
Via B.Marcello, 4431100 Treviso - Italy
Phone 0422 433 011
Fax 0422 431 978
info@rudyproject.com
www.rudyproject.com


BENELUX

Rudy Project Benelux
po box 41 B-3580 Beringen
Belgium
phone +32.472.55.99.10
mail@rpb.be
www.rudyproject.be
www.rudyproject.nl
www.rudyproject.lu

FRANCE

Rudy Project France
T&F
Le Mirabel Avenue Des Citronniers
Montecarlo - MC 98000
Principaute de Monaco
info@rudyproject.fr
www.rudyproject.fr

GERMANY & AUSTRIA

Rudy Project Deutschland Und ÖSterreich
SPORT DIREKT GmbH
Am Haag 10 - 82166 Gräfelfing
phone +49-89-4522210
fax +49-89-45222129
info@rudyproject.de
www.rudyproject.de

ITALY

Rudy Project Headquarters
Via B.Marcello, 44
31100 Treviso - Italy
Phone 0422 433 011
Fax 0422 431 978
info@rudyproject.com
www.rudyproject.com



RUDY PROJECT NORTH AMERICA (CANADA & CARIBBEAN)

Rudy Project North America
Operations & Customer Service
1015 Calle Amanecer
San Clemente, CA 92673 - USA
Phone: 888-860-7597
Fax: 800-272-5118
info@rudyprojectusa.com
www.rudyprojectusa.com



ISRAEL

Rudy Project Israel
40593 Kefar Netter - Israel
Phone: +972 9 8997929
Fax: +972 9 8997179
info@rudyproject.co.il
www.rudyproject.co.il


JAPAN

Rudy Project Japan
2-8-15 Kitanosyo-Nishimachi
Nara-Shi 630-8452 - Japan
Phone: +81 742 64 7001
Fax: +81 742 64 7002
rudy-j@rudyproject-japan.com
www.rudyproject-japan.com


MALAYSIA & BRUNEI

Rudy Project Malaysia & Brunei
8-7-3A, Petaling Indah
Jalan 1C/149 off Jalan Sg. Besi
57100 Kuala Lumpur - Malaysia
Phone: +603-90511366
Fax: +603-90511367
info@rudyproject.com.my
www.rudyproject.com.my


PHILIPPINES

Rudy Project Philippines
Unit 1103 A W.
Philippine Stock Exchange
Exchance Road, Ortigas Center
Pasig - Manila - Philippines
Phone +63 2 637 4036
Fax +63 2 636 3577
info@rudyproject.com.ph
www.rudyproject.com.ph


SINGAPORE

Rudy Project Singapore
30 Kaki Bukit Crescent,
Kaki Bukit Techpark 1,
SINGAPORE 416261
Tel: +65-67464772
Fax: +65-67469002
rpsingapore@gmail.com


THAILAND

Rudy Project Thailand
296 Phayathai Road
Asia Hotel, 2nd Floor, Room ST
Rajthevee - Bangkok 10400
phone +66-2-2152372
fax +66-2-2152372
info@rudyprojectthailand.com
www.rudyprojectthailand.com

25th Anniversary Book is listed under these categories

Sporting Goods

Featured catalog pages of 25th Anniversary Book

eyewear time line 6

1991 1991 1994 1995 in 1989 rudy project launched a mountain bike equipped with a marzocchi full shock-absorber system this bike was taken to the top in the first mtb world championship by the rudy project team nel 1989 rudy project lanciò una mountain bike equipaggiata con sistema di full shock-absorber marzocchi questa bici fu portata ai vertici nel primo campionato mondiale di mtb dalla squadra rudy project en 1989 rudy project a lancé un vtt équipé d un système de full shockabsorber marzocchi ce vélo a atteint des sommets lors du premier championnat du monde de vtt avec l équipe rudy project 1989 brachte rudy project ein mountain bike auf den markt das mit einem fullshock-absorber-system von marzocchi ausgestattet war dieses fahrrad erlebte seinen triumph mit der rudy-project-mannschaft auf der ersten mtbweltmeisterschaft 14

2010 1985 do you think entrepreneurs are born or made in my case i first followed a natural intuition and then i learned from experience i was never still and as you know one thing leads to another from the outset i knew that the english language was essential to international relations however in the beginning i used an interpreter for important matters then i started to get by on my own i was looking for potential customers in the yellow pages of various countries and one after another i called them all even though many of them did not speak english we understood each other anyway i made appointments booked airfare and ground transportation in northern europe in the east in america etc that is how the commercial relationships were formed that later benefited rudy project undoubtedly my curiosity passion for creating and designing the knowledge i acquired the desire to experiment and the intuition to use color for an object that previously had always been monochromatic the choice

2010 1985 what role did your family play during this long and fascinating race that started in the sixties we all grew up together i grew as a man a husband and a father i have always done everything that i had to do along with them i traveled constantly all over the world getting off one plane and climbing aboard another arriving from the united states and then departing to japan i never stopped sure i have a great wife i married at 32 and rita was very strict but had the merit of being able to understand me to remain by my side and to give a great sense of family to me and to our children qual è stato il ruolo della sua famiglia in questa lunga e affascinante corsa a partire dagli anni sessanta siamo cresciuti tutti insieme io come uomo come marito e come padre con loro ho sempre fatto tutto quello che dovevo fare ho viaggiato costantemente in tutto il mondo scendevo da un aereo e salivo su un altro arrivavo dagli stati uniti e partivo per il giappone non mi sono mai fermato

2010 1985 the magic of change cristiano and simone barbazza we cannot say that a tried and true generational shift in the traditional sense of the term took place at rudy project the children were born literally breathing the passion that characterized their father s work despite the differences inherent in the ten years that separate them cristiano and simone were able to stand out by expressing their skills and their commitment to the family business gradually integrating into the business organization while respecting the values practiced and passed on by their parents la magia dell evoluzione cristiano e simone barbazza un vero e proprio passaggio generazionale nel senso tradizionale della definizione non possiamo dire essersi attuato nella rudy project i figli sono nati letteralmente respirando il fervore che caratterizzava l attività del padre pur con le differenze insite nei dieci anni che li separano cristiano e simone sono emersi esprimendo le loro capacità e

2010 1985 your company s headquarters is in italy but it has an almost global presence in the world what kinds of relationships do you have with the rudy product salespeople and what are these relationships based on we have many solid bonds that i would define more as partnerships rather than business relationships first and foremost our main distributors are connected to us by a unity of purpose consolidated over the years and based on mutual appreciation we are in constant contact with them we are often flying to meet them personally to understand theris needs with a glocal approach analyzing the popularity of certain models together with them gathering their impressions presenting our innovations and all the tools that facilitate their work always in pursuit of optimizing our products and making them unique we strive with hard and fast determination to differentiate rudy project models from the competition we made sophisticated innovations that left their mark and put competitors

2010 1985 marketing and communications simone how do you see the responsibility to communicate the added value of a winning company that is always on top with its unquestionably cuttingedge products like a challenge we need preparation professionalism determination and commitment to guide each of our daily choices as well as our marketing policies rudy project operates each day with a great sense of responsibility in a manner similar to what our athletes do in order to win and with the utmost respect for all members of the team that contribute to promoting the brand in the world we talk to consumers and we are very attentive and aware about new technologies these consumers select us for the value of our product and the security that our company represents in terms of service and timeliness our commitment and standards are very high because we have to work with winning athletes and partners of international standing and high notoriety this is not to say that there is no fun because

2010 1985 what are the positive aspects of being the second-born in a family like yours many in my case i can say that everything i experienced was positive from the outset perhaps because even when we were at home each of us had our own role that we executed with the utmost serenity while at the same time having fun so even when the roles became corporate everything was quite natural there are a lot of radical life choices when you are starting a new activity from scratch and this affects the entire family because of course there are a lot of daily concerns the fear of failing emerges from time to time and gives you pause having my father and older brother working in the family company was an incentive for me to focus on my role as a young entrepreneur aware of my company and personal responsibilities i have always placed a lot of importance on the role of the entrepreneur both from the company point of view when dealing with workers and the region as well as in terms of my own

2010 1985 propulsion towards future goals three men so close yet so different the clash of two generations but with the same entrepreneurial spirit that has remained intact over time the story of rudy project follows a continuous thread of enthusiasm and determination with the same ability to hit the right target rudy cristiano simone their unstoppable entrepreneurial momentum their staff their eyewear and helmets and of course their champions these are the stars of the first twenty-five years of rudy project having now successfully conquered the world rudy project is preparing to meet new challenges and cross new finish lines a sporting spirit and championship technology are the winning combination that will propel the future of rudy project forward passion genius courage and performance are the values that rudy project borrowed from the sporting world and these values will guide the company s future steps this winning combination is also perfectly applicable to corporate marketing

graphic design rudy project r&d division editors curatori silvia marconi luisella bairo translation traduzioni euroservice alta language services inc photographs fotografie photographs published in this book are part of the historical archive of rudy project all athletes images refer to the mentioned year they were sponsored by rudy project le fotografie pubblicate nel presente libro sono dell archivio storico rudy project tutte le foto degli atleti si riferiscono all anno di sponsorizzazione menzionato nell immagine print stampa printed in italy by stampa breda stampato in italia da stampa breda all rights of translation reproduction and total or partial adaptation by any means are reserved i diritti di traduzione riproduzione e adattamento totale o parziale e con qualsiasi mezzo sono riservati ©2010 rudy project.all rights reserved