Business & Management 2017 by SAGE Publications

More catalogs by SAGE Publications | Business & Management 2017 | 38 pages | 2018-09-18

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Page 5 of Business & Management 2017

corporate communication pr entrepreneurship organizational crisis communication corporate communication a multivocal approach a guide to theory and practice finn frandsen and winni johansen both at aarhus university fifth edition when a crisis breaks out it’s not always just the organization that reacts the news media customers employees trade associations politicians activist groups and pr experts may also respond the book offers a new perspective based on the theory of the rhetorical arena and the multivocal approach it argues that a more dynamic and complex understanding of crises can be gained if those other voices that start communicating when a crisis breaks out are also taken into account it provides • an in-depth overview of the five key dimensions of organizational crises crisis management and crisis communication • a comprehensive introduction to the multivocal approach and the theory of the rhetoric arena including some of its most important voices • a series of important international case studies and examples in each chapter suitable for students studying crisis communication modules on corporate communication public relations management and organization studies courses contents part i key dimensions of organizational crises crisis management and crisis communication living in a crisis society what is a crisis definitions and typologies crisis management i general perspectives from anticipation to resilience crisis management ii staged approaches before during and after crisis crisis communication i rhetorical and text-oriented approaches crisis communication ii strategic and context-oriented approaches the intercultural dimension part ii voices in the arena the rhetorical arena a new theoretical framework consumers and citizens emotions and social media news media mediatization and crisis journalism intermediaries trade associations managers and employees inside the organization epilogue the future of organizational crisis communication agendas for research education and practice october 2016 • 280 pages cloth 9781446297056 • £120.00 paper 9781446297063 • £39.99 entrepreneurship joep cornelissen rotterdam school of management erasmus university the most impressive aspect of the fifth edition of corporate communication is cornelissen s ability to achieve both integration and breadth what you find is a consistency that unites the broad range of topics that comprise corporate communication an informative and enjoyable read w timothy coombs texas a m university used by nearly 25,000 students in over 50 countries this book incorporates current thinking and developments in corporate communication from both the academic and practitioner worlds combining a comprehensive theoretical foundation with numerous practical guidelines insights will assist managers or soon to be managers in their day-to-day work and in their strategic and tactical communication decisions with cases and examples from across the globe including apple bmw uber l’oréal and starbucks the new edition is updated to include more material on social media employee communication leadership communication and anti-corporate activism corporate communication fifth edition is supported by a companion website which includes full text sage journal articles glossary web links for each chapter author-selected videos relevant to the key themes and hot topics as well as case study notes powerpoint slides and additional case studies for lecturers suitable for students at advanced undergraduate and postgraduate levels on business management marketing corporate communication public relations or business communications programmes as well as practitioners in the field contents part i introduction defining corporate communication corporate communication in contemporary organizations corporate communication in a changing media environment part ii conceptual foundations stakeholder management and communication corporate identity branding and corporate reputation part iii corporate communication in practice communication strategy research and measurement part iv specialist areas in corporate communication media relations employee communication issues management crisis communication part v new developments in corporate communication leadership and change communication corporate social responsibility csr and community relations january 2017 • 328 pages cloth 9781473953697 • £120.00 paper 9781473953703 • £39.99 the practice and the mindset christopher p neck arizona state university heidi m neck babson college and emma l murray this resource catapults students beyond the classroom by helping them to develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments it is complemented by an interactive ebook featuring video interviews podcasts and other reference material allowing access on the go and encouraging learning and retention whatever the reading or learning style march 2017 • 560 pages paper interactive ebook 9781506376158 • £89.00 the sage handbook of small business and entrepreneurship edited by robert blackburn kingston university dirk de clercq brock university jarna heinonen university of turku and zhongming wang zhejiang university contributions from the best international scholars explore the field of entrepreneurship investigating key current debates and considering future directions august 2017 • 580 pages cloth 9781473925236 • £120.00 available as inspection copy for lecturers 3