Page 161 of Santa Rose Junior College 2004-2005 Catalog by Santa Rosa Junior College

161 www.santarosa.edu Santa Rosa Junior College 2004 -2005 Catalog BMG 195.2 Implementing a Successful Telework Program 1.5 units/1.5 hours lecture, 5 hours by arrangement for 8 weeks. CR/NC only. This course provides step-by-step procedures for developing and implementing a successful telecommuting program in an organization using a team approach. Topics include how to start the program, constructing the policy document, selecting and training telecommuters, evaluating the program, and anticipating organizational change. May be taken for a total of 2 times. Business Marketing Also see: Business Administration (BAD) Business Management (BMG) Human Resources (HR) Real Estate (RE) BMK 50 Marketing 3 units/3 hours lecture. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Nature and functions of marketing; broad survey of flow of goods, types and functions of marketing institution, classes of goods, trade channels and social and economic implications. (CSU) BMK 51 Principles of Selling 3 units/3 hours lecture. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Not open to students who have completed Business Marketing 52B or 52C. Principles and methods of personal selling: preparation of selling, the selling process and introduction to sales management. Behavioral aspects of selling: sociological and psychological theories of consumer motivation, behavior and perception. Includes lectures, discussions, demonstrations and practice in sales presentations. (CSU) BMK 52A Sales Fundamentals 1 unit/8 hours lecture for 2 weeks. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Principles and methods of personal selling; behavioral aspects including theories of consumer motivation. (CSU) BMK 54 Advertising 3 units/3 hours lecture. Grade only. Recommended: Eligibility for ENGL 100A or ENGL 100. Principles and techniques of advertising as applied to national media. Psychology of advertising, consumer behavior, market research, preparation of copy, selection of media, testing effectiveness and organization for efficient use by management. (CSU) BMK 55 Promotions Management Marketing Communications (Formerly BMK 58.23) 3 units/2 hours lecture, 3 hours by arrangement. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. To gain real world field marketing experience, students work with select local and national companies to design and implement an on-campus promotion. Students form an agency team and are assigned a working budget to fulfill a custom designed promotion that is entirely their own. Through this course, students earn valuable hands-on experience with recog-nizable companies. Automobiles, food and beverage, music and film are some of the potential product categories represented. (CSU) BMK 57 Introduction to Public Relations 1.5 units/3 hours lecture for 8 weeks. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. The principles and practical applications of public relations within a business marketing setting: communications strategies to build strong relationships with an organizations customers and stockholders. Topics include writing press releases, product launches, media relations, planning a public relations program, integrated marketing, event publicity and investor relations. (CSU) BMK 58 Selected Topics in Marketing 1 unit/8 hours lecture for 2 weeks. CR/NC only. Prerequisite: Will vary according to each selected topic course. A variety of Business Marketing topics offered in a short, time-intensive format, focusing on different issues in each course each semester. (CSU) BMK 59 Consumer Behavior 1.5 units/3 hours lecture for 8 weeks. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Using consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior. (CSU) BMK 60 Retail Marketing 3 units/3 hours lecture. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Survey of independent, chain and department store merchandising operations and management. Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control and merchandising policies. Core course in the Retail Merchandising Management Certificate program. (CSU) BMK 62 Marketing for Nonprofits 1.5 units/3 hours lecture for 8 weeks. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Nature and functions of marketing for nonprofit organizations; broad survey of how nonprofit organizations can use marketing to promote services, build membership and support fundraising efforts. (CSU) BMK 72 New Product Development (Formerly BMK 58.26) 1 unit/8 hours lecture for 2 weeks. CR/NC option. New product planning from idea generation to evaluation to product or service realization. Issues of intellectual property rights including patents, trademarks, and copyrights are considered as well as licensing and industry collaboration. This is especially useful for entrepreneurs and inventors. (CSU) BMK 78.1 Critique of Non-Profit Marketing Materials 1 unit/3 hours lecture for 6 weeks. CR/NC option. Recommended: Eligibility for ENGL 100A or ENGL 100. Students will evaluate marketing materials from non-profit and public agencies (brochures, newsletters, direct, web, etc.) and develop clear and compelling communication pieces with limited budgets. (CSU) Business Office Technology Also see: Business Bookkeeping (BBK) Business General (BGN) BOT 50A Computer Keyboarding 1.5 units/2 hours lecture, 3 hours laboratory for 8 weeks. CR/NC option. Recommended: Eligibility for English 100 or 100A. Develop ability to keyboard by touch using proper keyboarding techniques and computerized skill-building software. Speed and accuracy development emphasized throughout the course. (CSU) Courses: Business Management (continued) Business Office Technology

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