Page 8 of Families 2008 by Schweiz Tourismus

paul klee centre bern pioneering a land with values guaranteed uniqueness reliability punctuality political and economic stability switzerland is proud of these characteristics and because the country does not have raw materials ­ other than its natural beauty ­ great importance is attached to research and development no other country invests as much per capita in pure research and in new technologies and not without success we will happily tell you more about for example our famous figures ­ switzerland makes history henry dunant with the international committee of the red cross founded the oldest humanitarian organisation working worldwide albert einstein discovered the theory of relativity and le corbusier reinvented architecture ­ switzerland tells stories dürrenmatt and frisch created literary classics while johanna spyri s novel heidi written in 1880 has become one of the most famous books in the world ­ switzerland makes the headlines travelling by balloon around the world piccard sailing in the america s cup alinghi and with a tennis racquet at wimbledon federer swiss individuals are always in the news thanks of course to typical characteristics ­ of seriousness modesty and fairness our headquarters ­ switzerland has traditionally played the role of mediator that is something valued by global organisations such as the un and who which operate from our country ­ switzerland s neutrality is legendary that is one reason why world sporting organisations such as fifa uefa and the international olympic committee established their headquarters here on neutral ground ­ switzerland s quality of life is outstanding political and economic stability excellent connections to the rest of the world and first-class infrastructure are tempting more and more companies to the country olympic museum lausanne palais des nations geneva basel tip why do more and more highly successful companies such as google or kraft foods choose switzerland for their european headquarters because good quality of life means good business ­ or more precisely quality of life is a crucial factor when it comes to finding the best staff in the celebrated mercer survey which annually measures the quality of living in 215 cities around the world zürich has come top of the list for the fifth year in a row geneva as in previous years won second place bern as third swiss city came ninth a unique result worldwide meeting point 2007 2008 13

[close]