Boston College 2004-2005 Catalog by Boston College University
View 1 Page pro sound brand by Boston College University
[Page 303] - group behavior, and consumer decision processes such as cognitive dissonance, brand ... loyalty, and new product adoption, and risk reduction. Arch ... Seiders MK 154 Communication and Promotion (Fall: 3) Prerequisite: MK 021 This ... planning and consumer behavior and then proceeds to treat advertising, sales promotion, ... public relations as part of an overall promotional mix. These various communication ... in light of overall organizational promotional objectives. Sandra Bravo MK 157 ... Professional Selling and Sales Management (Fall/ ... that emphasizes the need for setting sound sales strategies and practicing good ... . Patricia Clarke Jeffrey Lewin MK 158 Product Planning and Strategy (Spring: 3) ... : MK 021 This course will focus on the process of conceiving new products, developing ... |