taken in retailing. Topics include store location, merchandise selection and ... , financial management, promotion, store layout and image. Prerequisite: Bus 130 ... and delivery of marketing messages to targeted audiences. Analysis and planning seeks ... Bus 130 and Bus 100W. 3 units BUS 134C. Online Marketing Concerns current and future ... and electronic commerce conducted in online environment, including the Internet ...
and local consumer advertising. Retail store positioning and advertising budgeting ... variety of market situations. Matching target market profiles with media selection ... Division JOUR 061A. News Writing for Online and Print Media Introduction to ... news and features for publication in online media, newspapers, broadcast, ... writing skills for selected print and online media. Emphasis on magazine and online ... . Includes overview of magazine and online fields. Prerequisite: Engl 1A, Engl 1B ... copy editing and headline writing for online and print media. Students work as ... consent. 3 units JOUR 134. In-Depth Online Reporting Media Lab. Designed for ... writers who want to report for online media. Includes feature and in-depth ... editors will produce the Spartan Daily online publications as well as its daily ...